TIMES OF LION

Jan/29/2018, TIMES OF LION, AFRICA

In Ghana, natural hair is as much of a fashion choice as it is a political statement.

The style says: “I am a confident woman” to the wider world, with the chemical-free twists, cornrows, locks or braids asserting each wearer’s individuality – all without having to rely on chemicals.

But it has a downside.

Across Ghana, hairdressers specialising in perms,Jheri curl, leisure curls and European-style hair extensions are struggling to fill their salons.

“I can say I have lost about 50% of my clients who have opted to style and maintain their natural black hair,” St Claire Adotey tells the TIMES OF LION . “This has really affected my business.”

Ms Adotey has been a hairdresser in Accra for more…

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